A multifaceted personality: Reinhilde Gielen studied Commercial Engineering at Leuven University (BE) before completing her degree in Fashion Design and Styling in Amsterdam (NL). She has been a designer and creative director in prominent fashion and lifestyle companies throughout her career. Combining fashion work with her role as creative director of a luxury food company, she was instrumental in putting the brand on the map throughout Asia. She founded Geraldine’s Daughter to assist big and small brands globally with creative direction, design and brand counseling. With Brussels as her home-base, Reinhilde seeks unique spots globally to work remotely and live the life of locals. As an ‘aesthetic nomad’ she documents her daily findings of beauty in ready-to-publish photo essays.

I do love to inspire people and brands to find their truly unique and personal style...

… and make sure that it is identifiable for others.

This is a time to explore classics and reinvent them.

H.P.     Reinhilde, what is Geraldine’s Daughter about?

R.G.:    It's my way of showing—in an inspiring way— how creativity can contribute to the strategy of brands and companies, both big and small. I have a massive visual archive because I take pictures all the time. Everywhere. Private views that show how I see, how I think, how I feel and how this translates into the products, brands and environments that I help create. A look behind the scenes really, into the different aspects of my creations. A collection of stories, both told and untold. 

H.P.     And you have really been productive, I believe?

R.G.     I think so, yes. All-round designers like me are becoming a rare breed. I have been fortunate to work as creative director in fashion and lifestyle companies. Determining the brand strategy and performing or managing all creative processes. I’ve probably designed every piece of cloth—wovens as well as printed fabrics—, embroideries, clothing and accessories, you name it. Everything that you can think of for a variety of fashion collections. Homewear, linens, tableware, showrooms, shops, packaging, catalogues,... There’s a small selection of this work on the website. I connected them to the visual inspiration that preceded the design. I refer to them as my “stories told”.…

Let's talk!

We would love to hear more about you. Talk to us about your stories, your projects or your dreams. We’re keen listeners who love to hear what goes on in the world. We’re glad to share our views and maybe we can help.